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110 pages 3 hours read

Jay Heinrichs

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Jay HeinrichsNonfiction | Book | Adult | Published in 2007

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Exam Questions

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Multiple Choice

1. What rhetorical tool did St. Augustine use in his sermons to successfully convert hundreds of pagans to Christianity?

A) Logic

B) Tropes

C) Emotion

D) Poetry

2. Which of the following best describes the ethos tool of “decorum”?

A) A persuader is as polite as possible, using deference to make their point.

B) A persuader’s appearance, tone, and manners match the audience’s expectations.

C) A persuader adorns or “decorates” their speech with persuasive facts about a given topic.

D) A persuader relies upon the receiver of the argument having good taste.

3. In what way is dubitation (“doubt”) important in creating ethos in a persuasive argument?

A) It strips the listener of any dubitation in themselves, thus allowing them to believe fully in the persuader.

B) It makes the persuader avoid seeming manipulative to the listener.

C) It causes the listener to doubt that any other arguments could possibly be true.

D) It makes the listener feel doubt within themselves; they need someone like the persuader to come and explain to them what they should believe.

4. Why is the passive voice—a rhetorical strategy related to pathos—not typically as effective in the face of rage?

A) Rage tends to engage System One of the brain (autopilot), which makes the listener immune to rhetorical persuasion tactics.

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